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Solutions Promotional campaigns

Every open is a chance to send a different email.

Most promotional emails ship one creative to everyone. Dynamic promotional campaigns let your team design a single framework that renders the right version of the email at the moment it's opened, by segment, location, weather, behavior, or whatever rule you choose.

  • One framework, every recipient
  • Renders at open time
  • Works in any ESP
Spring Drop · winter edit
Editorial · Spring Drop Wool overcoat Item · #SD-2207

For your climate, winter coats today.

Cold-weather edit, sized for Berlin and shipping in 48h.

Shop the cold-weather edit Renders at open
Embed in your template scenario=fashion 
<img src="https://cdn.email-dynamics.com/d/01KPRC7.gif?scenario=fashion"
     width="600" height="220" alt="Spring Drop, adapts at open" />

  1. One message, one creative, one offer, sent to everyone at the same time.

  2. Customers don't open at the same time, in the same place, or with the same intent.

  3. By the time the email reaches the inbox, the version inside it is already wrong for someone.

The agency layer

You're not designing templates.
You're designing decision systems.

Dynamic promotional campaigns let agencies move beyond static broadcast thinking. The campaign still looks like a normal email. It still works inside major ESPs. The visual content inside it can change based on real-time rules, customer data, campaign context, or external conditions.

For agencies, that's a more valuable strategic layer. You stop shipping creative variants and start shipping logic. Every subscriber sees the most relevant version of the campaign your team designed.

What you can decide on

Eleven inputs.
One campaign.

Every signal below can drive what the recipient sees. Combine them into rules, ship one campaign, let the system pick the version.

  1. Customer segment Show different creative to trial users, active customers, dormant accounts, and high-value leads.
  2. Location Swap the regional product mix, currency, or store reference to match where the email opens.
  3. Local weather Push umbrellas where it's raining and shorts where it's clear, at the moment of open.
  4. Time of day Change the hero by morning, midday, or evening. Same campaign, three rhythms.
  5. Past purchase behavior Feature complementary products to the last order, not the same hero everyone else gets.
  6. Cart value Sweeten the offer for higher-value carts; nudge lower ones with free shipping or a sample.
  7. Product affinity Lead with the category they actually browse, not the catalog's headline category.
  8. Loyalty tier Reward returning customers with earlier access or a tier-specific message.
  9. Campaign stage Show "live", "ending soon", or "ended" without re-sending or pulling the email back.
  10. Inventory status Promote what's in stock now; quietly hide what isn't.
  11. Offer eligibility Surface the offer only to recipients who actually qualify for it.

A static promotion says “Here is our sale.”

A dynamic promotion says “Here is the most relevant version of this sale for you, right now.”

Stays simple to ship

One image tag for the developer.
One framework for the agency.

Dynamic content is delivered through an image URL embedded with a standard <img> tag. When the recipient opens the email, the request is processed in real time: the system evaluates the configured rules and returns the correct visual asset instantly. No JavaScript, no ESP-specific integrations, no rebuilding the send.

Embed snippet campaign · spring-drop 
<img src="https://cdn.email-dynamics.com/d/01KPRD2.gif?segment={{contact.tier}}&city={{contact.city}}"
     width="600" height="220"
     alt="Spring Drop, adapts at open" />
  1. Multi-client

    Reuse one campaign framework across every retainer. Same logic, different rules per brand.

  2. Seasonal

    Update the rules between drops, not the entire build. The framework outlives the season.

  3. Catalog scale

    Promote thousands of SKUs without dozens of email variants. The image picks the product.

Also useful for

Other use cases where Email Dynamics adds urgency or context.

Private beta · early access

Your next campaign could pick its own version.

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